Just over a month ago, Facebook rolled out a new homepage redesign. Now it looks like the social network isn’t completely satisfied with the results, as it’s now testing yet another homepage redesign.
We don’t know when the new design will launch yet, but we have analyzed several screenshots of the new FacebookFacebook
that were sent to us. While most of the changes are minor, there are a few that really stand out and reveal Facebook’s strategy and future direction.
Here are our top five observations about the upcoming Facebook homepage redesign, along with screenshots:
Changes to Facebook’s Redesign
1. All of the notifications have been moved to the top left. Notifications, requests, and inbox are prominently displayed next to the Facebook logo. Chat remains on the bottom, however.
2. Search is far more important in this redesign. As my fellow usability experts can attest, placing the search box in the middle of the page instead of the right hand side increases the number of searchers users make. Facebook wants to focus on its real-time search engine as it prepares to compete with Twitter.
3. Your profile picture and status appears on the homepage. If you look on the current homepage design, you’ll find the updates of all of your friends, but yours isn’t constantly there, reminding you to update your old, outdated status.
This is a problem Facebook has needed to fix for a while. Now it’s addressed with a new section at the top left of the homepage with your face and your most recent status update, along with a prompt to update your status.
4. There’s a new border around the main content. It separates your left-hand navigation and notifications from your Facebook news feed.
5. The ability to see your inbox from the homepage. We want to stress how important this change is to the new Facebook design. It gives you direct access to your most recent messages without leaving the homepage, which should increase engagement.
Facebook’s Goals
Facebook hasn’t changed all that much with the design. To us, it’s more like a tweak to help improve engagement numbers that have probably been lagging.
The reemphasis seems to surround search, the inbox, responding to notifications, and status updates. Moving the search box is a very smart move as the company looks to make search a core experience, like it is currently with TwitterTwitter
.
Being able to view the inbox from the homepage should also spur more messages. Finally, prompting users to update their status, something present in older iterations of the Facebook homepage, will likely increase the amount of content users generate.
We’re going to investigate this design and find out when it launches. In the meantime, let us know what you think of the new Facebook in the comments.
Thanks Matt Schlicht for the tip!
Monday, November 30, 2009
5 Big Changes to Watch in Facebook’s Upcoming Redesign [Screenshots]
Thursday, November 26, 2009
Wednesday, November 25, 2009
Thursday, November 19, 2009
Sunday, November 8, 2009
Zynga’s FishVille Sleeps With The Fishes For Ad Violations
Zynga’s most recent Facebook game, FishVille, has temporarily been taken offline by Facebook for advertising violations.
This is a relatively light slap on the wrist since the game only launched two days ago and had a couple of thousand users (Update: Zynga says FishVille had 875,000 users yesterday. wow). Zynga’s other games, including FarmVille with 63 million monthly users, remain online, despite the fact that they were showing the same ads.
But this does send a clear message to Zynga and other game developers that Facebook isn’t ignoring the problem. Whether it’s a real concern over the user experience or simply embarrassment from the press suggesting Facebook is a haven for scammers is somewhat irrelevant.
Facebook has also shut down a total of four ad networks in recent months for ad violations, including Tatto Media and Gambit. Other networks, such as SendMe Mobile, which was founded by ex-CNET executives, have largely taken their place by offering similarly questionable offers that trick users into mobile subscriptions.
This is also a bit of an arms race. Zynga may be specifically filtering Facebook employees from seeing ads that violate Facebook terms and conditions, making it difficult for Facebook to enforce the rules.
And the relationship between the two companies is complicated. Facebook battling Zynga on the advertising scams. But Zynga is also one of Facebook’s largest advertisers, probably accounting for between 10% and 20% of total Facebook revenue.
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